| http://www.w3.org/ns/prov#value | - Younger viewers are ???less married to traditional long form shows and, as a result, more receptive to different forms of content as long as the content is engaging and entertaining,??? John Shea, executive vice president for integrated marketing at MTV said. ???Overall, the audience is very savvy and understands that sometimes ???content??? is working hard for a brand or product.???
|
