PropertyValue
http://www.w3.org/1999/02/22-rdf-syntax-ns#type
http://www.w3.org/ns/prov#value
  • Assuming you are testing your PPC ads on a regular basis, which I hope is the case, one of the challenges you may face is deciding which success metric to choose ??? or, in simpler terms, what to optimize for.
http://www.w3.org/ns/prov#wasQuotedFrom
  • searchenginewatch.com