| http://www.w3.org/ns/prov#value | - er acquisitions,global sourcing, outsourcing and initiatives, the internet, virtual teams and Internationalcompetition.Consequences of poor understanding of the influence of cross cultural erences inareas such as marketing, advertising, PR, and negotiat s have great damagingconsequences.It is estimated that U.S. companies lose up to $4 billion annually in failed internationalbusiness.
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