| http://www.w3.org/ns/prov#value | - If successful, the content will be shared on sites such as Twitter and generate both traffic directly to the site, and improved PageRank for my site, resulting in improved organic search results, more organic traffic, and again driving down the cost of PPC. I could reallocate this budget to targeted social media ad placements such as Promoted Tweets to drive more awareness of the viral content, ge
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