| http://www.w3.org/ns/prov#value | - fth highest soft drinks consumer globally, with residents knocking back 103 liters/year on average, according to the World Health Organization (WHO).In addition to favorable demographics, consumers there and in Saudi Arabia are also drawn to energy drinks because of the 'substitution effect' caffeine lends those who do not drink alcohol; both factors mean the market is an attractive one for the li
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