| http://www.w3.org/ns/prov#value | - After the publication of Keiningham's research others began to propose more conceptual concerns with NPS. In a January 2007 article in Marketing Management, D. Randall Brandt (Ph.D. and Vice President at Maritz Inc.) argued that the Net Promoter metric is not always the best predictor of customer behavior or business results; some measures perform better in particular markets and sectors, or for p
|
