| http://www.w3.org/ns/prov#value | - yes, but at a certain level, people start following these norms because they think it is the moral thing to do. or having some family elder force it down their throat on grounds that it is a morally right thing to do. question is of their beliefs, not whether something is really moral or not. it is pretty hard to just follow norms for centuries if it hurts and there is no offsetting value.
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