| http://www.w3.org/ns/prov#value | - We make a judgement call in each case, whether or not what the competitor is doing and how the consumers are responding is an important situation or not and we are responding to those that we think are important in protecting our franchise with the customer but we are -- we didn???t -- we did not in the third quarter and do not plan in the future to respond to every little thing that happens.
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