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Property	Value
http://www.w3.org/1999/02/22-rdf-syntax-ns#type	http://www.w3.org/ns/prov#Entity
http://www.w3.org/ns/prov#value	Almost all mailings should test offers (not always discounts, but also incentives such as free gifts or free shipping) to certain segments.
http://www.w3.org/ns/prov#wasQuotedFrom	multichannelmerchant.com