| http://www.w3.org/ns/prov#value | - This book makes a lot of good points, and it is pretty clear to me that the overall process and exercises described are a much better approach to branding than pretty much anything I have ever seen or heard of before.That said, I have to take some major points off because it also seems oddly opinionated in ways unsupported by data, and gets some things just plain wrong.
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