Six clearly defined thematic sections - Scoping an Audience, Sourcing Inspiration, Crafting and Artistic 'Self', Expressing an Artistic Attitude, Choosing a Mission and Measuring Success - draw on the work of forty contemporary artists, including Matthew Barney, Chris Ofili, Isaac Julien, Nan Goldin and Mariko Mori, to create a complex understanding of how to make and look at contemporary art.