| http://www.w3.org/ns/prov#value | - verall mechanics of web-browsing and Internet navigation, in which a consumer can easily reverse course; (2) the mechanics of the specific consumer search at issue; (3) the content of the search results webpage that was displayed, including the content of the sponsored link itself; (4) downstream content on the defendant???s linked website likely to compound any confusion; (5) the web-savvy and so
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