| http://www.w3.org/ns/prov#value | - It helps to define how many people are ???socially connected??? and engaging socially about the program while watching individual episodes of prime time shows ??? the so-called second screen experience. (It should be noted that an additional 8.8% of viewing instances involve the use of social media but for something other than the show being watched, bringing the total use of social media ???while
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