| http://www.w3.org/ns/prov#value | - It was a community.???To grasp the community-building potential of social media, retailers need to break away from a ???broadcast mentality,??? in which options such as Twitter or Facebook are used simply to ???push??? content. ???Social media brings people together around a conversation, like a campfire,??? he says. ???It???s a way to get people together, with information going back and forth.???
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