| http://www.w3.org/ns/prov#value | - the advertising can be more relevant than in normal TV or radio, for example by requiring the users to enter at least some demographic data (such as for example age, sex, area and education, and the users will not lie because that would mean they would get less relevant advertisements) and/or by combining this with a social network and/or dating service in which users will be interested in entering
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