| http://www.w3.org/ns/prov#value | - 'I need a truck he is rough like I am,' says one of the men it is featured along with scenes showing ranchers, welders and other macho types at work.'It was very important to communicate to people that we are not launching a nice, new import truck he is as refined as a car,' said Larry Kopald, FCB executive vp/executive creative director.
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