| http://www.w3.org/ns/prov#value | - When evaluating e-mail campaign performance, we frequently fail to account for the lost downstream revenue associated with those who unsubscribe from our campaign.here is an example.Assume your e-mail campaign has the following metrics:Open Rate = 25.0%Click-Through Rate = 35.0%Website Conversion Rate = 3.0%Average Order Size = $200Dollars Per E-Mail = 0.25 * 0.35 * 0.03 * 200 = $0.525.
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