| http://www.w3.org/ns/prov#value | - As the New York Times reported about database marketing company Acxiom, beyond personally identifiable information such as social security numbers, name, address, credit card information and the like, data aggregators' prying eyes" look deeper than the FBI or the IRS to find information including age, race, sex, weight, height, marital status, education level, politics, buying habits, household
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