| http://www.w3.org/ns/prov#value | - the formula and application absolutely live up to the hype. it is the softest, smoothest, densest matte shadow i have ever tried. it lasts all day with minimal fading at the 8-9 hour mark. it is very opaque but it does not look heavy or powdery. and of course, it is the sort of shade around which you could build any sort of look.
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