PropertyValue
http://www.w3.org/1999/02/22-rdf-syntax-ns#type
http://www.w3.org/ns/prov#value
  • Typically any lead who converts on a bottom funnel offer, such as a demo, free trial, consultation, or case study, will be an MQL, however, you can also pull out leads higher in the funnel if they meet the criteria of an MQL.
http://www.w3.org/ns/prov#wasQuotedFrom
  • clickz.com