| http://www.w3.org/ns/prov#value | - where people wanted to raise awareness of Amyotrophic lateral sclerosis (ALS) ??? also referred to as motor neurone disease.It went viral after Pete Frates, a former Boston College baseball player tipped to become a Red Sox star who had his career cut short by the disease, nominated fellow Boston athletes to take part.This then spread to celebrities including Mark Zuckerberg, Justin Timberlake and
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