| http://www.w3.org/ns/prov#value | - In fact, the report says ???immediacy??? is a main concern of consumers using mobile devices for shopping. ???Integrating mobile-specific capabilities like click-to-call and mapping into mobile search strategies can help marketers deliver immediate value,??? the report says. ???Adidas provides searchers immediate ways to take action by including a link to nearby store locations, a coupon and phone
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