| http://www.w3.org/ns/prov#value | - ing media training to top leaders and spokesmen.The handling of the fallout from Sars was a case in point.In the wake of the 2003 outbreak, tourism was badly hit and PR firm Burson-Marsteller was hired to help get the industry back on its feet.Campaigns launched included Singapore Roars, a six-month marketing drive to attract tourists; and Cool Singapore, to get hotels and retailers to practise pr
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