| http://www.w3.org/ns/prov#value | - Ben Cathers argues that, because the advanced analytics tools that would be required for such measurement have not yet been developed, ???In many forms of digital media, you can spend 1 dollar knowing you will earn 1.30???Unfortunately, you cannot do the same in social media, just yet.??? He suggests instead that marketers estimate the payback on social media by assigning a value to metrics they c
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