| http://www.w3.org/ns/prov#value | - Nor is it easy to know whether the brand will catch on and become as well-known as tourism brands adopted by other states over the years, such as Virginia is for Lovers, California: Find Yourself Here, or Delaware: Small Wonder. (Other state slogans, such as Idaho: Great Potatoes, Tasty Destinations" or Oklahoma is OK may have enjoyed a little less success.)
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