| http://www.w3.org/ns/prov#value | - The content also needs to be immediately relevant to the product or service being promoted as well as representing a natural outgrowth of the original call to action which brought the customer to the landing page in the first place.Generic landing pages are a serious faux-pas, as each one should refer in content, style, colors, and layout to the types utilized in the originating presentation.
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