| http://www.w3.org/ns/prov#value | - ??? Variable marketing expenses represented 29.8% of sales (???83.2 million) compared with 24.9% (???61.8 million) in the first six months of 2011-12, an increase that was mainly attributable to the marketing spend in Q2 for games scheduled for release in the third quarter and, to a lesser extent, for online titles.
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