| http://www.w3.org/ns/prov#value | - Brand marketing moves away from the product and focusses on associating with consumer lifestyle & values, creating consumer relationships with the brand, and more recently by being perceived as 'cool' by producing the best content online which may not even feature the product.As an example, here is a link to the latest Guinness advert: note there is not a bottle, glass, pub, set of mates hanging out
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