| http://www.w3.org/ns/prov#value | - I knew it was the social side of the web but White introduced it clearly and set the context of how user led sites such as twitter and Facebook (2.0) are replacing provider led sites (1.0) such as company information sites.David Phillips spoke first about the DNA of social media being about values and how it is shared values and shared understanding of mutually held values that create relationship
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