| http://www.w3.org/ns/prov#value | - Tippl said that Activision???s strategy for new IP is cautious, noting that 99 percent of all new IP fails within a year, across all kinds of consumer products, not just video games. ???[Launching a new IP] is a very, very difficult thing to do, which is why we do it, but extremely selectively,??? he said.
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