| http://www.w3.org/ns/prov#value | - because they are upselling their own courses, so hope to make that back e.g. their courses (on the ugurus site) are $197, to make their $100k investment back, they only need to sell 500 courses, with 2k people on the course, only 1 in 4 need to buy a course, but some may buy more than 1.
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